What do you expect to be the key feature of IVT that will drive sales amongst the general public?

To car companies, brand values are everything. With our IVT technology we are offering them a powerful technology that each can use in a different way to boost their own individual brand values. A car company that had environmental issues as a key value may focus on the fuel economy and emissions reduction; a luxury car manufacturer may focus on the maximised off-the-line acceleration from the super smooth launch feature; a manufacturer of off-road vehicles on the ultimate low speed control made possible by TORC™. The fact that these features come directly as a consequence of the way in which the IVT works means that the commercial value of the technology is very high.